ROLAND

Roland Corporation sought innovative approaches to engage with new and existing consumer demographics and turned to SHINES for assistance. SHINES responded with the idea of Roland Lifestyle which could teach the legacy of Roland Corporation to new and existing consumers through the release of merchandise that speaks to today’s culture. 

SHINES was tasked to build all aspects of the venture from the business infrastructure to the daily operations.  This includes product manufacturing, digital marketing, social marketing e-commerce development and management, fulfillment, brand collaborations and financial management and reporting. While it is a big undertaking the team at SHINES loves to build ventures as it provides the opportunity to really commit to the project and be a part of the growth.  Today, Roland Lifestyle is seen as one of Roland Corporation’s brands and has provided the platform for Roland to reach new audiences through brand collaborations, experiential events, content and many other tools that Roland Lifestyle creates to amplify Roland’s messaging through the world.